Those who’ve been predicting moviegoing’s demise can’t be happy with Thanksgiving’s really encouraging launch for THE CROODS 2.
Moviegoers made it clear with a tasty $14.2M in ticket sales over the 5-day holiday period for Universal/DreamWorks’ PG animated comedy (pictured) that they’re not worrying about venturing into theatres. Exhibition’s gotten across its message that new health measures will keep people safe in cinemas. What’s been missing was a movie people really wanted to see.
CROODS 2’s playability to a wide age range made it perfect for family viewing over Thanksgiving. Its $9.7M for the 3-day weekend is the pandemic’s best opening, beating TENET’s $9.4M over Labor Day when many more theatres were open. This weekend, per Comscore, only 38% of North American cinemas were open.
CROODS 2 also did $20.8M in 7 international markets (with $19.2M of that from China) for a $35M global cume, Comscore said. It should be very profitable, having cost only about $65M. Universal’s new exhibitor deals will let CROODS 2 start streaming on PVOD pre-Christmas. But by then, moviegoers will have already given it a very merry theatrical welcome.