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NO ONE EXPECTED THIS WEEKEND TO GO INTO RECORD BOOKS & IT DIDN'T. MARKETPLACE CONTINUED TO SHRINK WITH NO NEW TENTPOLES BEING PLANTED YET. BUT THEY'RE OUT THERE -- "JURASSIC WORLD: DOMINION" (6/10) & "LIGHTYEAR" (6/17) -- AND WILL GENERATE JUNE BOXOFFICE SURGE. OVERALL MARKETPLACE, PER COMSCORE, WAS MODEST $75.2M, -20% FROM PRIOR WEEKEND...BUT +185% VS. LAST YEAR. WHAT'S HURTING IS COMBINATION OF DISNEY/MARVEL'S "DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS" ERODING WEEK BY WEEK & FOCUS FEATURE'S "DOWNTON ABBEY" SEQUEL NOT OVERPERFORMING. NONETHELESS, COMSCORE'S YEAR TO DATE TALLY IS DEFINITELY FAVORABLE WITH $2.45B, UP 354.5% FROM 2021'S $539.9M...

"MULTIVERSE" CONTINUED IN TOP BOXOFFICE ORBIT WITH $31.6M AT 4,534 THEATRES ($6,970), DOWN ONLY 49%. THAT'S MAJOR IMPROVEMENT FROM PRIOR WEEKEND'S 67% PLUNGE. LOOKING BACK AT WEEKEND THREE OF ORIGINAL "DOCTOR STRANGE" IN 2016, ITS $17.8M WAS -59% FROM $43M IN WEEKEND TWO. ITS DOMESTIC CUME THROUGH WEEKEND THREE WAS $181.6M. AFTER JUST THREE WEEKENDS, "MULTIVERSE" HAS DONE $342.1M DOMESTIC & JUST OVER $803M WORLDWIDE. ORIGINAL'S GLOBAL TOTAL WAS $678M FOR ENTIRE RUN. ...

SOME MEDIA ANALYSTS HAVE CALLED "MULTIVERSE" VICTIM OF BAD WORD OF MOUTH & THINK ITS DECLINE SHOWS MARVEL FANS ARE REJECTING STORYLINE. WHILE THAT'S POSSIBLE, EXIT POLLS DON'T SUPPORT THAT VIEW. EXITS FOR WEEKEND TWO SHOWED TOP TWO BOXES (EXCELLENT & VERY GOOD) WERE FIVE POINTS OVER NORM WHILE DEFINITE RECOMMEND SCORE WAS SEVEN POINTS OVER NORM. THAT JUST DOESN'T TRANSLATE INTO FANS HATING MOVIE. 86% AUDIENCE SCORE ON ROTTEN TOMATOES BASED ON 10,000+ VERIFIED RATINGS ALSO INDICATES MOVIEGOERS AREN'T UNHAPPY. ...

WHAT COULD ACCOUNT FOR "MULTIVERSE'S" BIG SECOND WEEKEND SLIDE IS THAT WHEN A MOVIE MATERIALIZES TO $187M, THERE'S REALLY NOWHERE TO GO BUT DOWN. YEARS AGO, SUPERHERO MOVIE FANS WOULD RETURN IN WEEKEND TWO TO SEE FILMS AGAIN. SO SECOND WEEKEND DROPS HAD THAT REPEAT BUSINESS AS CUSHION. TODAY, WITH HEFTY BOXOFFICE PRICES & COSTLY CONCESSIONS, SECOND VIEWING FOR MANY WILL BE VIA STREAMING AT HOME FOR WHAT APPEARS TO BE "FREE." IF IT TAKES 45 DAYS TO GER THERE, PEOPLE DON'T SEEM TO CARE, HAVING ALREADY BEEN IN CINEMAS FOR OPENING WEEKEND. ...

REPEAT BUSINESS WON'T BE ISSUE FOR FOCUS FEATURES/CARNIVAL FILM'S "DOWNTON ABBEY: A NEW ERA," WHICH OPENED SECOND TO $16M AT 3,820 THEATRES ($4,194). THAT'S LOW END OF EXHIBITORS' EXPECTATIONS OF $16-18M & WAY LESS THAN $20M SOME HOLLYWOOD HANDICAPPERS THOUGHT IT MIGHT REACH BY OVERPERFORMING. INTERNATIONALLY, "DOWNTON 2'S" DONE NEARLY $36M...BRINGING GLOBAL CUME TO $51.7M. SEQUEL REPORTEDLY COST $40M TO PRODUCE, INCLUDING ADDITIONAL EXPENSES RELATED TO FILMING DURING PANDEMIC. HELPS "DOWNTON 2" HAS 17 DAY EXCLUSIVE THEATRICAL WINDOW BEFORE IT STREAMS ON PEACOCK. OTHER POSITIVES: 85% RT CRITICS SCORE & 97% AUDIENCE RATING, INDICATING FAVORABLE WORD OF MOUTH. ...

WEEKEND'S ONLY OTHER WIDE LAUNCH WAS A24/DNA FILMS' R RATED HORROR THRILLER "MEN" WITH $3.3M AT 2,212 LOCATIONS ($1,489). THAT'S RIGHT WHERE EXHIBS WERE PROJECTING WITH $3-4M. MEDIA ANALYSTS WERE SLIGHTLY MORE OPTIMISTIC WITH $3-5M. "MEN'S" FIRST CHOICE TRACKING SCORES SUPPORT LOW LAUNCH. ALL DEMOS WERE BELOW NORM. UNDER 25 MEN WERE BEST OF BUNCH WITH TWO POINTS UNDER NORM. CRITICS WERE NO HELP WITH SOFT 75% FRESH ON ROTTEN TOMATOES. 48% AUDIENCE SCORE MEANS ROTTEN WORD OF MOUTH. ...

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JURASSIC WORLD DOMINION

ITEM2 - Doctor Strange in the Multiverse of Madness - BC FACE(1)

ITEM3 - Doctor Strange in the Multiverse of Madness - CANDLES(2)

ITEM4 - Doctor Strange in the Multiverse of Madness - RUNNING(3)

DOWNTON ABBEY: A New Era

ITEM6 - MEN -- POSTER(1)

JURASSIC WORLD DOMINION

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