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BOXOFFICE OUTLOOK FOR THIS WEEKEND IS PROMISING WITH WB/DC'S R RATED ACTION ADVENTURE COMEDY "THE SUICIDE SQUAD" ONLY WIDE OPENING (ABOUT 3,950 LOCATIONS, PER COMSCORE). DIRECTED BY JAMES GUNN ("GUARDIANS OF THE GALAXY" FRANCHISE), ITS STARS INCLUDE MARGOT ROBBIE, IDRIS ELBA, JOHN CENA & SYLVESTER STALLONE. HELPS THAT WB/DC'S ORIGINAL "SUICIDE SQUAD" WAS MAJOR SUCCESS, OPENING 8/5/16 TO $133.7M. CUMES: $325.1M/DOM + $421.7M/INT = $746.8M/WW....

WHILE IT'S STILL TOO SOON TO SEE SAME LEVEL OF PRE-PANDEMIC TICKET SALES, "TSS" TRACKING IS SHOWING ENCOURAGING STRENGTH. AVERAGE FIRST CHOICE IS DOUBLE-DIGIT SCORE FOUR POINTS OVER NORM. STRONGEST DEMO: -25M & -25F ARE EQUALLY STRONG (BOTH FIVE POINTS OVER NORM). AS USUAL, WILD CARD FOR 2021 WB TITLES IS DAY & DATE STREAMING ON HBO MAX. ...

DESPITE ONGOING FUROR OVER DAY & DATE STREAMING OF THEATRICAL RELEASES, WHAT REALLY SEEMS TO DRIVE SUBSCRIBERS TO STREAMING SERVICES IS AVAILABILITY OF MUST-SEE WEEKLY ORIGINAL SERIES CONTENT. MAJOR DISNEY+ HITS INCLUDE MARVEL'S "LOKI," "WANDAVISION" & "THE FALCON AND THE WINTER SOLDIER." AMAZON PRIME HAS LIKELY FUTURE BLOCKBUSTER TV FRANCHISE IN AS YET UNTITLED SERIES SPIN-OFF FROM "THE LORD OF THE RINGS." WITH PRODUCTION HAVING JUST WRAPPED IN NEW ZEALAND, AMAZON'S SET 9/2/22 FOR FIRST SEASON KICK-OFF....

AMAZON BOUGHT TV RIGHTS TO "RINGS" FOR ABOUT $250M IN NOVEMBER 2017, COMMITTING TO PRODUCTION FOR FIVE SEASONS AT LIKELY COST OF AROUND $1B. THAT MAKES "RINGS" ALL-TIME MOST EXPENSIVE TV SERIES. ACTION TAKES PLACE DURING SECOND AGE OF MIDDLE-EARTH, THOUSANDS OF YEARS PRIOR TO J.R.R. TOLKIEN'S NOVELS THAT "RINGS" MOVIE TRILOGY WAS BASED ON. AMAZON WILL RELEASE WEEKLY EPISODES ON PRIME VIDEO IN 240+ MARKETS WORLDWIDE....

WHEN WEEKEND BOXOFFICE DUST SETTLED, DISNEY'S "JUNGLE CRUISE" OVER PERFORMED EVEN MORE THAN WE THOUGHT. ACTUAL WEEKEND RESULTS SHOW "JC" OPENED TO $35M, PER COMSCORE, RATHER THAN ESTIMATED $34.2M & AVERAGED $8,125 PER THEATRE (UP FROM $7,931). ONE MORE INDICATION FAMILIES REALLY WANTED TO SEE THIS MOVIE & WERE COMFORTABLE GOING TO CINEMAS TO DO SO. DEFINITELY GOOD SIGN FOR ONGOING BOXOFFICE RECOVERY. ...

DISNEY/MARVEL'S "SHANG-CHI AND THE LEGEND OF THE TEN RINGS," OPENING 9/3 FOR LABOR DAY WEEKEND, HIT TRACKING THIS WEEK WITH EXCELLENT DEFINITE INTEREST SCORES. AVERAGE IS ALREADY OVER 50% (11 POINTS ABOVE NORM) WITH STRONGEST DEMO +25M (18 POINTS ABOVE NORM). THERE'S ALSO STRONG INTEREST FROM -25M (14 POINTS ABOVE NORM) & +25F (12 POINTS ABOVE NORM). LEAST INTERESTED: -25F (THREE POINTS UNDER NORM). ...

ON CALL WITH WALL STREET ANALYSTS, DISCOVERY CEO DAVID ZASLAV SAID COMPANY'S PENDING $43B MERGER WITH WARNER MEDIA HAS, AT THIS POINT, NOT PROMPTED OPPOSITION FROM WASHINGTON. "WE HAVEN'T HEARD ANY PUSHBACK," ZASLAV SAID. "RIGHT NOW, IT FEELS TO US ON EVERY LEVEL, WE'RE SEEING GREEN LIGHTS, WE'RE NOT SEEING ANY YELLOW LIGHTS OR RED LIGHTS."...

DISCOVERY'S DISCOVERY+ CHANNEL, LAUNCHED LAST JANUARY, HAS 18M SUBSCRIBERS. WARNER'S HBO MAX & HBO COMBINED HAVE 44.5M SUBS. AS FOR FUTURE OF MOVIES, ZASLAV TOLD ANALYSTS: "THE MOTION PICTURE BUSINESS IS NOT GOING AWAYWHEN YOU LOOK UP AT THAT BIG SCREEN, THAT'S WHERE STARS ARE MADE AND WHERE THE MAGIC HAPPENS."...

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