SUCCESSION’s success sends Hollywood a strong message about what works best with streaming subscribers.
It’s good news for exhibitors that the series’ Season 3 premiere reached over 1.4M U.S. households via HBO & HBO Max. This hammers home that subscribers really value original series. SUCCESSION’s (pictured) just one good example. HBO Max has a likely hit upcoming in December with AND JUST LIKE THAT, its SEX AND THE CITY sequel. Netflix’s THE CROWN is ratings royalty.
Disney+ has had some big series winners like Lucasfilm’s THE MANDALORIAN & Marvel’s LOKI. Its 3 part docuseries THE BEATLES: GET BACK should be a magnet for subscriber eyeballs at Thanksgiving.
High profile original series like these don’t just drive subscribers to streamers, they keep them paying every month. Conversely, we hear in the highly opaque world of streaming that theatrical movies don’t achieve this type of success. Event films attract subs, who watch them and then move on to the next streamer and the next tentpole.
As exhibition’s recovery moves forward, studios are finally seeing that day & date streaming’s not as great as Wall Street told them it would be.