Congratulations to “Shang Chi The Legend of the Ten Rings” for running the table in September and finishing in first place for a fourth consecutive weekend. By grossing $13.3M and dropping only 39%, the film easily bested the second place finisher “Dear Evan Hansen” which was only able to muster $7.5M. “Shang Chi” has grossed $196.5M in North American box office since its opening on Labor Day weekend and has now surpassed “Black Widow” as the highest grossing picture of 2021.
“Dear Evan Hansen” was the fourth film to open wide against “Shang Chi” and each one – “Malignant” ($5.5M), “Cry Macho” ($4.5M) , “Copshop” ($2.4M) and now “Dear Evan Hansen” all failed to reach $8M in their first three days. Despite the stellar performance of “Shang-Chi” throughout the month, the lack of support from other wide releases has made this year’s September one of the weakest on record.
The anticipated total 3-day gross for all films this weekend is a mere $37.7M, which amounts to only 39% of the gross for the same weekend in 2019. This shortfall will have us ending the month after 4 more days with very little momentum as we begin the Fourth Quarter. Next week, we predict that “Shang Chi” will give up first place to a worthy opponent with the opening of “Venom: Let There be Carnage”. How far “Shang-Chi” falls will depend on the performance of two other wide releases opening next week: “The Addams Family 2” and “The Many Saints of Newark”. One thing for certain is that October will be much busier than September on the strength of these new 10/1 openers as well as No Time To Die, Halloween Kills and Dune later in the month.