Film Detail

Try Harder! (Greenwich Entertainment)

Drama

Release Date: December 03, 2021
Theatrical / Limited

THANKSGIVING BOXOFFICE UPDATED WITH THURSDAY GROSSES -- IT'S A VERY HAPPY THANKSGIVING FOR EXHIBITION WITH "ENCANTO," "HOUSE OF GUCCI" & "RESIDENT EVIL: WELCOME TO RACOON CITY" KEEPING THEATRES BUSY WHILE HOLDOVER HIT "GHOSTBUSTERS: AFTERLIFE" ENJOYS EXCELLENT WEEKEND TWO. ALL SIGNS FROM TUESDAY PREVIEWS + WEDNESDAY & THURSDAY TICKET SALES ARE THAT FAMILIES & ADULTS MADE MOVIEGOING PART OF THEIR THANKSGIVING WEEKEND CELEBRATIONS JUST AS THEY DID PRE-PANDEMIC. HOLLYWOOD HANDICAPPERS EXPECT BIG BLACK FRIDAY BOXOFFICE BOOST....

FAMILIES ARE ANIMATING THE THEATRE ONCE AGAIN. FAMILIES ARE FLOCKING TO THE THEATRE DESPITE ONGOING MEDIA WORRIES OVER WHETHER FAMILIES WOULD RETURN, DISNEY'S PG ANIMATED COMEDY ADVENTURE "ENCANTO" PREVIEWED WELL TUESDAY WITH $1.5M FROM SHOWINGS THAT BEGAN AT 6 PM & DID $7.5M WEDNESDAY TO TOP CHART. THURSDAY (WHEN MOVIEGOING ALWAYS DIPS BECAUSE PEOPLE ARE GATHERING T HOME) BROUGHT SOLID $5.8M. HOLLYWOOD HANDICAPPERS NOW SEE AROUND $47M FOR FIVE DAYS AT 3,980 THEATRES -- UP FROM EARLIER $35-40M PREDICTIONS. ADDING $35M+ FROM WIDE INTERNATIONAL LAUNCH -- BUT NOT YET INCLUDING CHINA -- WILL PUT GLOBAL CUME AT $80-85M VS. EARLIER $70-75M PROJECTION. ...

"ENCANTO" HAS EVERYTHING WORKING IN ITS FAVOR. OVER-PERFORMING OPENING PRIOR WEEKEND FOR FAMILY TARGETED "GHOSTBUSTERS: AFTERLIFE" HAMMERED HOME THAT FAMILIES AREN'T AFRAID TO BE IN THEATRES. SHOULD HELP THAT MANY YOUNG KIDS HAVE NOW RECEIVED COVID SHOTS. ALSO HELPS THAT IT'S NOT STREAMING DAY & DATE, SO THERE'S NO STAY-AT-HOME VIEWING OPTION. ...

"ENCANTO" ONLY RUNS 99 MINUTES, SO IT WON'T LOSE ANY SHOWINGS. CRITICS LOVE IT WITH 92% FRESH ON ROTTEN TOMATOES WHERE AUDIENCES ARE APPLAUDING IT WITH 94%. LIN-MANUEL MIRANDA'S MUSIC IS LIVELY, CATCHY UPBEAT FIT WITH HOLIDAY SPIRIT. UNLIKE HIS SONGS FOR "IN THE HEIGHTS," WHICH COULDN'T GROW BEYOND CULT FOLLOWING, MIRANDA'S "ENCANTO" TUNES ARE HUMMABLE. ...

SONY/BRON/MONTECITO PICTURES' PG-13 FANTASY COMEDY ADVENTURE SEQUEL REBOOT "GHOSTBUSTERS: AFTERLIFE" IS STRONG #2 IN WEEKEND TWO. WEDNESDAY SAW IT DO $5.4M AT 4,315 THEATRES. THURSDAY BROUGHT TERRIFIC $5.3M. ANALYSTS NOW EXPECT ABOUT $37M FOR FIVE DAYS VS. $35M ORIGINALLY. CRITICS HATE IT WITH 62% ON RT, BUT IT'S 95% AUDIENCE SCORE MEANS FAVORABLE WORD OF MOUTH. IT'S NOT STREAMING DAY & DATE AND WITH RUNNING TIME OF 124 MINUTES, IT'S NOT LOSING SHOWINGS. ...

MGM/UAR/BRON'S ADULT APPEAL R RATED DRAMA "HOUSE OF GUCCI" KICKED OFF SOLIDLY TO $1.3M FROM 7 PM PREVIEWS TUESDAY & GOT OFF TO STRONG THIRD PLACE START WEDNESDAY WITH $4.2M AT 3,441 THEATRES. THURSDAY SAW IT DO $3.4M. EXPECTATIONS ARE $23M FOR WEDNESDAY-SUNDAY VS. $20-22M EARLIER. ADULTS HAVE BEEN SLOW TO SUPPORT DRAMAS OVER PAST MONTHS, BUT CLEARLY "GUCCI" IS ON THEIR WANT-TO-SEE RADAR. IT'S ULTRA HIGH PROFILE FILM & LADY GAGA IS MOVIEGOER MAGNET. SHOULD HELP THAT AWARDS PROSPECTS FOR "GUCCI" ARE STRONG -- ESPECIALLY FOR PICTURE, DIRECTING (FOUR-TIME OSCAR NOMINEE RIDLEY SCOTT) & LEAD ACTORS LADY GAGA & ADAM DRIVER. ...

WITH RUNNING TIME OF 157 MINUTES, "GUCCI" IS LIKELY LOSING SHOW DAILY OR, BEST CASE, HAVING SECOND WEEKDAY EVENING SHOWS END TOO LATE FOR MOVIEGOERS WHO MUST GET UP FOR WORK NEXT MORNING. GOOD REVIEWS WOULD TYPICALLY HELP FILM LIKE THIS, BUT CRITICS ARE SOFT 60% ON ROTTEN TOMATOES. AUDIENCE SCORE IS BORDERLINE HELPFUL AT 86%. ...

SONY/SCREEN GEMS' R RATED SCI-FI HORROR FRANCHISE REBOOT "RESIDENT EVIL: WELCOME TO RACCOON CITY" IS COUNTER-PROGRAMMING FOR YOUNG ADULT CROWD. TUESDAY PREVIEWS STARTING AT 3 PM BROUGHT IN $935K. IT PLACED FOURTH WEDNESDAY WITH $2.5M AT 2,803 THEATRES. THURSDAY SAW IT DROP TO #5 WITH SOFT $1M. FIVE DAY CUME SHOULD BE ABOUT $8M VS. ORIGINAL EXPECTATIONS FOR $10-12M. WORD OF MOUTH IS LIKELY NEGATIVE NOW -- PER 60% AUDIENCE SCORE ON RT. CRITICS ARE 26% ROTTEN, BUT THAT DOESN'T REALLY MATTER FOR FILMS LIKE THIS. THERE'S NO DAY & DATE STREAMING TO HURT & RUNNING TIME IS PERFECT AT 107 MINUTES. ...

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