In its Q2 earnings announcement earlier this week, NBCUniversal highlighted significant growth in its Peacock streaming service, with 12M new users having signed up for the service during the quarter. 54M users have signed up for Peacock since the service launched on 7/15/2020, though only 20M users maintain “active” accounts. The company did not provide specific details on what constitutes an “active” account, since the service provides both a free, advertising-supported tier as well as a premium pay subscription level.
NBCUniversal has actively invested in original content to entice new users to try Peacock, including recent day & date releases of the feature Boss Baby 2, the high-profile original series Dr. Death and broadcasts of the Tokyo Olympic Games. As a result, Peacock has significantly increased its profile in the landscape of streaming services, with a rollout in the coming months in Europe through a distribution partnership with UK-based Sky, which will provide the service to an additional 20M viewers.