With absolutely no help for “Shang-Chi”, grosses for week number 38 were only able to amount to 38% of the same week in 2019. This is the second consecutive week of a dramatic drop from 2019 levels, as the comp fell an additional 16 percentage points from last weeks 54% comp. This has slowed the speed of recovery to 1.39 percentage points per week and delayed the recovery until we reach the milestone of 75% of 2019 box office levels to November 26th.
What had looked promising only weeks ago has since ground to a halt after a weak September. It now appears unlikely that 2021 results will reach $5 billion in domestic box office. To be sure the October “correction” called for above, will need to be as strong as possible to get comparisons with 2019 back on track.