The first week of the 4th quarter and the 40th film week of the year came in at 73% of the same week in 2019. This positive start is somewhat offset by a 53% run rate comparison for the trailing four weeks, driven down by disastrous performances in the final weeks of September. The percentage for a year-to-date comparison of 2021 to 2019 is still inching up, ever so slowly, to now stand at 31%.
Our velocity of recovery metric has slowed down to 1.13 percentage points per week, which projects out to deliver a “75% recovery” on the week of February 11, 2022. Because the remaining weeks of October should bring good results, we expect that our 75% recovery projection date will move closer week by week, to land once again in December.