After living in an upside-down world for the past year, we’ve forgotten how good the theatrical upside can be.
WB/Legendary’s hit GODZILLA VS. KONG (pictured) is a good reminder that makes this the right time to tell those who think streaming’s the new dominant force in exhibition — times are changing. Post-pandemic, only theatres can fulfill moviegoing expectations.
Streaming’s the best game in town mid-pandemic because it’s the only game in town. Now, after a boost in vaccinations, we’re starting to see a return to moviegoing (and shopping, dining out, traveling, etc.). People who’ve spent the past year stuck at home want to escape and start socializing again with friends. They’re returning to theatrical moviegoing because, unlike streaming, it enables social interaction.
What theatres need to make this work – besides tubs of hot buttered popcorn — are films people really want to see and, finally, studios are delivering those tentpoles. Because so many event films were put on ice in 2020, they’ll be able to heat up the theatrical box office for many months to come. And that’s where moviegoers will be going with their friends & families.