1844 Entertainment - Screendollars

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1844 Entertainment

Theatrical, Streaming, Independent, Other

1844 N. Harvard Blvd.
Los Angeles, CA 90027
USA

http://www.1844entertainment.com/

1844 Entertainment is an independent distribution and production company specializing in film and television. Based in Los Angeles, 1844 has a team of highly motivated and experienced professionals with expertise in project development, production, structured finance, distribution, sales and marketing. 1844 has the ability to create and add value to the contents it produces and distributes.

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Holdover horror hits made it a happier weekend for exhibitors faced with two under-performing openings. Driven by Paramount/Platinum Dunes' R rated horror sequel "A QUIET PLACE PART 2" & WB/NL's R rated horror sequel "THE CONJURING: THE DEVIL MADE ME DO IT," ticket sales for all films hit $55.8M, per Comscore, down just 15.7% vs. last weekend's sizzling $66.2M. Weekend saw 76% of North American cinemas open vs. 75% week earlier....

Exhibs expected WB's PG-13 musical drama "IN THE HEIGHTS" to dance into first place with $19-22M, but it wound up close second to "AQP2" with $11.4M at 3,456 locations ($3,300), per Comscore. Moviegoers didn't care about "HEIGHTS" being 96% Certified Fresh on Rotten Tomatoes. They also didn't echo Hollywood insiders' enthusiasm for Lin-Manuel Miranda's first stage musical -- which has much lower profile with moviegoers than his mega-hit "HAMILTON."...

Tracking for "HEIGHTS," as noted here mid-week, wasn't showing first choice scores to support robust projections for $20M+ launch. Average first choice was in single digits and just equal to norm. Top demos were also in single digits: -25f (3 points over norm) & +25f (2 points over norm). Also inflating expectations: in Fandango poll of 1,300+ U.S. moviegoers 96% said "HEIGHTS" was first film they wanted to see post-pandemic....

Unknown factor in "HEIGHTS" underperforming is day & date streaming launch on HBO Max mandated by AT&T. Could be that adult audience typically interested in films based on stage musicals was happy staying home and seeing it "free." Unlike Disney+ premium pricing -- $29.99 for big titles like "CRUELLA" & "RAYA AND THE LAST DRAGON" -- HBO Max subscribers don't pay extra for WB's day & date theatricals....

Also less lively than expected: Sony/MRC's PG live action/animated family comedy "PETER RABBIT 2: THE RUNAWAY." Exhibs figured $14-16M. Instead, it opened third to $10.4M at 3,346 locations ($3,108). "PR2" did $10.7M Int on 14,100+ screens in 21 markets for $57.9M Int cume. That includes China launch to $7.8M on 10,500+ screens. With China's four-day Dragon Boat Festival holiday Monday, weekend should get to $11.1M. Global cume: $68.3M....

First choice tracking scores Friday for "PR2" were in weak single digits with average two points below norm and weren't pointing to knock-out opening. Best demo: -25m (one point below norm). Also no help: +25f demo that includes moms-with-kids scored three points below norm). Rotten Tomatoes: modest 68% Fresh....

With soft openers, "AQP2" reclaimed #1 spot with $11.7M (-40%) in weekend 3 with $109M/Dom. That makes it first pandemic release to crack $100M. Overseas "AQP2's" done $75.8M, bringing global cume to $184.8M....

WB/NL's "THE CONJURING: THE DEVIL MADE ME DO IT" slipped to #4 in weekend two with $10M (-58%) at 3,237 theatres ($3,095). Cumes: $43.8M/Dom + $68m/Int = $111.8M/WW....

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