The signs were clear that SCREAM would be something to shout about!
Tracking reports showed the Paramount/Spyglass horror reboot’s top first choice age demo was 17-20 and 17 points over the norm. SCREAM’s top gender demo was -25F, horror’s usual core audience, and 10 points over the norm.
Considering how well films with playability to young audiences are doing during the pandemic, you’d think Hollywood would reconsider the potential of making projects targeted to older demos that the media claim are avoiding cinemas.
Actually, it’s not just COVID that’s making adults uncomfortable about moviegoing. They’re also cautious because sometimes people talk loudly, text, or make calls during shows, and confronting them can be tragic. Older demos may feel admissions and concessions are too expensive if you don’t have a Hollywood-sized 401K. And some of them can’t get around town with public transportation as easily as younger moviegoers do.
That’s why the +45 demo’s embraced streaming. Times have changed and Hollywood should think twice about spending hundreds of millions of dollars on movies for adults who just aren’t going to see them in theatres.