Last week, ViacomCBS CEO Bob Bakish made the rounds with Wall Street investors to discuss future prospects for the media giant. Bakish commended the newly appointed chief of its Paramount division, Brian Robbins, for his ability to leverage multiple channels. At-home, consumers can watch Paramount’s programming by subscribing to Paramount+. Moviegoers can also enjoy a Paramount’s largest blockbusters on the big screen at the local theatre. Bakish said that the company considers theatrical releasing to be a key ingredient in a modern studio’s success. “I tend to think 45-days is the sweet spot for driving theatrical and streaming growth…theatrical definitely still matters.”
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