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Sunday, August 14 2022

WEAK-END HAMMERS HOME SUMMER'S END

THIS WEAK-END HAMMERED HOME SUMMER'S END FOR MOVIEGOERS. EXPECTATIONS WERE MODEST FOR ALL THREE WIDE OPENINGS: LIONSGATE'S PG-13 THRILLER "FALL"...GRAVITAS VENTURES' PG-13 DRAMEDY "MACK & RITA"...AND A24'S R RATED COMEDY HORROR THRILLER "BODIES BODIES BODIES." NOTHING RESONATED WITH BROAD MOVIEGOING AUDIENCE. OVERALL MARKETPLACE, PER COMSCORE WAS SOFT $66.2M, DOWN 29.2% FROM PRIOR WEEKEND. COMSCORE'S YEAR-TO-DATE TALLY HAS 2022 AT $5.12B, UP 176.4% VS. $1.85B IN 2021.

"TRAIN" TO NOWHERE STILL #1

EXIT POLLS FOR "BULLET TRAIN," WHICH SONY OPENED TO $30M LAST WEEKEND, DIDN'T POINT TO GREAT WORD OF MOUTH. CRITICS ARE GRIM 53% ON ROTTEN TOMATOES & AUDIENCES ARE BLAH 77%. BUT WITH NO BIG NEW COMPETITION, NO SURPRISE IT'S STILL #1 IN WEEKEND TWO. "BULLET TRAIN" TO NOWHERE WITH BRAD PITT ON BOARD DID $13.4M AT 4,357 THEATRES ($3,076), DOWN 55% WITH DOMESTIC CUME OF $54.5M. SHOWS IT DEFINITELY HELPS NOT TO HAVE ANY NEW EVENT FILMS IN MARKETPLACE. "TRAIN'S" ALSO DONE $60M INTERNATIONALLY... BRINGING WORLDWIDE CUME TO $114.5M.

"MAVERICK" FLIES BACK TO THIRD PLACE

WEEKEND'S BIG SURPRISE IS SEEING PARAMOUNT/SKYDANCE MEDIA & TOM CRUISE'S "TOP GUN: MAVERICK" SNAP BACK TO LIFE IN WEEKEND 12, FINISHING THIRD WITH WAY MORE TICKET SALES THAN ANY NEWCOMERS. "MAVERICK" TOOK ADVANTAGE OF THIS EXTRA-QUIET WEEKEND TO EXPAND ITS RUN FOR FAN APPRECIATION EVENT FROM 2,760 THEATRES TO 3,181, INCLUDING MANY PREMIUM FORMAT SCREENS THAT WOULD OTHERWISE BE TOUGH OR EVEN IMPOSSIBLE TO GET FOR A FILM THAT OPENED MAY 27TH. "MAVERICK" ADDED $7.15M, MISSING SECOND PLACE BY JUST $20,000. WB/DC'S "DC LEAGUE OF SUPER-PETS" TOOK SECOND WITH $7.17M IN WEEKEND THREE. "MAVERICK'S" DOMESTIC CUME IS NOW $673.8M ON WAY TO OVERTAKING "BLACK PANTHER" AT $700.4M.

"FALL" DOESN'T RISE TO OCCASION

MEDIA PUNDITS WEREN'T EXPECTING MUCH FROM "FALL" & THAT'S WHAT THEY GOT. AFTER ORIGINALLY PROJECTING $3-5M, THEY CUT IT TO $1-2M. EXHIBS WERE $2-4M. "FALL" DIDN'T RISE TO OCCASION, OPENING 10TH TO $2.5M AT 1,548 THEATRES ($1,618). CRITICS ARE JUST 71% ON ROTTEN TOMATOES WHILE AUDIENCES ARE 78%, WHICH WON'T HELP WORD OF MOUTH.

"BODIES" BURIED IN EIGHTH PLACE

"BODIES BODIES BODIES" OPENED EIGHTH TO $3.3M AT 928 THEATRES ($2,550). EARLIER MEDIA PROJECTIONS WERE FOR $4-6M, BUT WERE THEN DOWNSIZED TO $2-3M. EXHIBS WERE THINKING $3-5M. WHAT COULD HELP IS THAT CRITICS ARE APPLAUDING "BODIES" WITH 90% ON ROTTEN TOMATOES. BUT AUDIENCE SCORE OF 77% DOESN'T SUGGEST GREAT WORD OF MOUTH.

MOVIEGOERS GIVE "MACK" THE KNIFE

"MACK & RITA" KICKED OFF TO JUST $1.1M AT 1,930 THEATRES ($567) IN 13TH PLACE AS MOVIEGOERS GAVE "MACK" THE KNIFE. HOLLYWOOD HANDICAPPERS WERE THINKING ABOUT $1-2M OPENING & IT JUST HIT THE LOW END OF THAT RANGE. CRITICS ARE GRIM 26% ON ROTTEN TOMATOES & AUDIENCES ARE NEGATIVE WITH 48%.