With twin tentpoles on deck for June, exhibitors should soon be seeing ticket sales to infinity & beyond!
In Universal/Amblin’s JURASSIC WORLD: DOMINION, opening 6/10, dinos & humans co-exist on earth. A week later, when Disney/Pixar’s LIGHTYEAR lands, astronaut Buzz will be ready to co-exist with dinos at the multiplexes.
Both films are tracking well, but LIGHTYEAR (pictured) should play younger than DOMINION. It’s good news that -25M, the demo driving our boxoffice recovery, are both movies’ top demos, and they’re each about four times the norm. At week’s end, the dinos’ next best demo was a tie between +25M (12 points over norm) & +25F (13 points over norm). DOMINION’s weakest demo is -25F, but they’re 12 points over the norm.
LIGHTYEAR’s next best demo is -25F at 5 points over the norm. Older demos aren’t as excited about seeing this animated Buzz Lightyear origin story. +25F is 2 points over the norm, while +25M is only up by 1 point.
Unaided awareness tracking scores for -25M & -25F show the LIGHTYEAR brand’s strength from its origins in Disney/Pixar’s TOY STORY franchise. People know LIGHTYEAR without being prompted about it. Younger men were 3 times the norm, while younger women were nearly as strong.