With no high-profile movies opening until mid-October, premium format theatres are available now that would normally be fully booked.
IMAX is actually starting to look like a cinema revival chain. Last weekend Universal/Amblin’s 40th-anniversary reissue of Steven Spielberg’s E.T. THE EXTRA-TERRESTRIAL played in IMAX. Next weekend IMAX gets Disney/Lucasfilm’s re-release of 2016’s ROGUE ONE: A STAR WARS STORY. It’s perfect timing since the ROGUE prequel TV series ANDOR premieres on Disney+ 9/21 and is being promoted through the reissue.
Labor Day weekend won’t bring any big new films to end the summer, but there will be two past blockbusters. Sony/Marvel’s SPIDER-MAN: NO WAY HOME will be back on 9/2 in a turbo-charged “THE MORE FUN VERSION” for fans celebrating 60 years of Spider-Man comics & 2 decades of Spidey films.
Also landing at IMAX & other cinemas on 9/2 is Universal/Amblin’s reissue of Steven Spielberg’s JAWS, which in 1975 created the concept of summer blockbusters.
September will end with a reissue bang as Disney/20th & James Cameron’s AVATAR (pictured) comes back to IMAX & other theatres on 9/23. That should get moviegoers excited to see Cameron’s sequel, AVATAR: THE WAY OF WATER, opening wide & at IMAX on 12/16.