Horror thrillers are driving the early summer box office because their -25 target demos are eager to resume moviegoing.
The latest case in point: WB/NL’s R rated THE CONJURING: THE DEVIL MADE ME DO IT. The exhibition should remain very healthy given how well this summer’s pipeline is stocked with similarly scary products.
- 7/2 – Universal/Platinum Dunes/Blumhouse’s THE FOREVER PURGE (pictured), from Everardo Gout (DAYS OF GRACE), should generate firecracker business over July 4th. It’s a new chapter in the blockbuster terror franchise going back to THE PURGE (2013), which cost $3M & did $89.3M/WW.
- 7/16 – Sony/Original Film’s ESCAPE ROOM: TOURNAMENT OF CHAMPIONS is from Adam Robitel, whose ESCAPE ROOM (2019) cost $9M & did $155.7M/WW.
- 7/23 – Universal’s OLD is from M. Night Shyamalan, whose GLASS (2019) cost $20M & did $247M/WW.
- 8/13 – Sony/Ghost House’s DON’T BREATHE 2 is from Rodo Sayagues, whose DON’T BREATHE (2016) cost $10M & did $157.8M/WW.
- 8/20 – Searchlight’s THE NIGHT HOUSE is director David Bruckner’s first major feature.
- 8/27 – Universal/MGM/BRON’s CANDYMAN is Nia DaCosta’s reboot of 1992 original, which cost $6M & did $25.8M/WW.