Bloomberg’s Lucas Shaw offers both a diagnosis and prescription for the wasting disease that has afflicted the many awards programs of the entertainment industry. The rise of streaming entertainment has come with a fundamental shift in viewing behavior, especially among younger audiences, and made it harder to draw attention for a one-night only, live broadcast such as the awards ceremonies. There has also been a fragmentation of awards programs, with many overlapping and redundant events that unfurl over the course of many months, reducing the interest that any one event is able to rally. Shaw offers some ideas for reducing the focus on handing out awards, and instead present original programming, enlisting the assembled talent to perform live, transforming the broadcast into a show on its own.
See also: NBC breaks silence on the HFPA (LA Times)