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Teenage Mutant Ninja Turtles

Teenage Mutant Ninja Turtles (Paramount Pictures)

Action / Comedy

Release Date: August 04, 2023
Theatrical / Wide

Seth Rogen takes over what is apparently an indestructible movie franchise. The story follows a plot where Leonardo and the boys are actually kids and animated.

MEMORIAL DAY WEEKEND BOXOFFICE COULD DO BETTER THAN EXPECTED GIVEN IMPROVING TRACKING FOR "TOP GUN: MAVERICK," POSITIVE EXIT POLLS FOR "DOWNTON ABBEY: A NEW ERA" & BIGGER ACTUAL NUMBERS THAN SUNDAY'S ESTIMATES WERE FOR "DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS." COMBINATION OF FACTORS COULD MEAN EXTRA HOLIDAY WEEKEND TICKET SALES FOR SLL THREE FILMS. WEATHER IS ALWAYS WILD CARD FOR MEMORIAL DAY. BECAUSE PEOPLE CELEBRATE IT AS SUMMER HOLIDAY, WHICH IT'S NOT, RAIN IN MID-WEST OR ON EAST COAST WILL RUIN BEACH PLANS & BARBECUES & SEND MORE PEOPLE TO SEE MOVIES. EXHIBITORS SHOULD DO WEEKEND BE RAIN DANCES & KEEP FINGERS CROSSED. ...

LAST WEEKEND'S #1 HIT FOR THIRD CONSECUTIVE TIME WAS DISNEY/MARVEL'S "MULTIVERSE." TURNS OUT, MONDAY'S ACTUAL GROSS WAS $32.3M -- UP $700K FROM STUDIO'S SUNDAY ESTIMATE & DOWN 48% RATHER THAN 49%. THAT MAKES DOMESTIC CUME $342.8M -- UP FROM SUNDAY'S $342.1M. "MULTIVERSE" OVERPERFORMING IS NOTABLE BECAUSE SOME MEDIA ANALYSTS WERE SAYING FANS HATED IT. WHILE SUNDAY'S ESTIMATE WAS DEFINITELY GOOD NEWS AFTER WEEKEND TWO'S HEFTY 71% DROP, SHAVING IT NOW TO JUST 48% IS VERY GOOD NEWS. MEMORIAL DAY WILL BE ALL ABOUT "TOP GUN: MAVERICK," BUT MARKETPLACE WILL ALSO BENEFIT FROM "MULTIVERSE" HOLDING BETTER....

EXIT POLLS POINT TO GOOD HOLD OVER MEMORIAL DAY WEEKEND FOR FOCUS FEATURES/CARNIVAL FILM'S "DOWNTON ABBEY: A NEW ERA." SEQUEL CAME IN, AS ESTIMATED SUNDAY, WITH SECOND PLACE OPENING TO $16M. WHILE THAT WAS LOW END OF $16-18M EXHIBITORS EXPECTED, FAVORABLE EXITS SUGGEST IT SHOULD HOLD WELL. TOP TWO BOXES (EXCELLENT & VERY GOOD) WERE 17 POINTS OVER NORM. DEFINITE RECOMMEND WAS 22 POINTS OVER NORM. AUDIENCES LIKE "DOWNTON 2" & WORD OF MOUTH SHOULD BE GOOD. ...

PARAMOUNT/SKYDANCE MEDIA'S TOM CRUISE SEQUEL "TOP GUN: MAVERICK" IS GENERATING $75-100M PROJECTIONS FOR FOUR DAY OPENING, BUT THAT RANGE COULD MOVE UP BY WEEKEND. FIRST CHOICE TRACKING SCORES ARE LOOKING GREAT FOR +25M DEMO THAT'S NOW 15 POINTS OVER NORM. +25F ARE NEXT BEST WITH 11 POINTS OVER NORM. -25F ARE AN OKAY SEVEN POINTS OVER NORM. BUT WEAKEST DEMO REMAINS -25M WITH JUST FOUR POINTS OVER NORM. IT'S GOOD SIGN THAT TUESDAY'S SCORE WAS UP ONE POINT FROM MONDAY'S THREE ABOVE NORM. "MAVERICK" WILL BENEFIT FROM HUGE GLOBAL PUBLICITY THAT BEGAN WITH CRUISE LANDING HIS OWN HELICOPTER ON NAVY AIRCRAFT CARRIER IN SAN DIEGO FOR WORLD PREMIERE & THEN WITH CANNES FILM FESTIVAL PREMIERE WITH CRUISE ON RED CARPET. GREAT TIMING NOW TO HAVE TRAILER PLAYING FOR CRUISE'S NEXT EPIC -- PARAMOUNT/SKYDANCE MEDIA'S "MISSION: IMPOSSIBLE - DEAD RECKONING," OPENING 7/14/23. ...

DISNEY/20TH CENTURY'S ANIMATED TV SERIES SPINOFF "THE BOB'S BURGERS MOVIE" ALSO HITS CINEMAS OVER MEMORIAL DAY WEEKEND, BUT EXHIBS ARE ONLY FIGURING $8-10M FOR FOUR DAYS. FIRST CHOICE TRACKING DOESN'T LOOK FULLY COOKED, BUT WAS INCHING UP SLIGHTLY TUESDAY. +25M WERE TWO POINTS UNDER NORM. -25M, -25F & +25F WERE TIED TUESDAY -- WITH -25M & -25F ONE POINT OVER NORM & +25F EQUAL TO NORM. THAT'S UP FROM MONDAY WHEN -25M WERE ONE POINT UNDER NORM & +25M WERE THREE POINTS UNDER NORM. MONDAY HAD +25M THREE POINTS UNDER NORM, SO TUESDAY'S TWO POINTS UNDER NORM WAS SLIGHT IMPROVEMENT. ...

WB/ROADSHOW ENTERTAINMENT'S "ELVIS" HIT TRACKING THIS WEEK WITH ENCOURAGING FIRST CHOICE SCORES FOUR WEEKS OUT. -25F ARE BEST WITH TWO POINTS OVER NORM. +25F ARE ONE POINT OVER NORM. AS FOR MEN: -25M ARE ONE POINT OVER NORM WHILE +25M ARE EQUAL TO NORM. PLENTY OF TIME FOR SCORES TO GROW AS MARKETING CAMPAIGN KICKS IN BEFORE 6/24 OPENING....

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