Alma’s Rainbow (Re-release)

Alma’s Rainbow (Re-release) (Kino Lorber)

  • NR 1h 24m
  • Comedy, Drama
  • Opened 7/29/2022 | Theatrical • Limited (3 locations)

Technical Specs: Dolby SR Sound

A coming-of-age comedy-drama about three African American women living in Brooklyn, Alma’s Rainbow explores the life of teenager Rainbow Gold (Victoria Gabrielle Platt) as she enters womanhood and navigates standards of beauty, self-image, and the rights women have over their bodies. Rainbow attends a strict parochial school, studies dance, and lives with her strait-laced mother Alma (Kim Weston-Moran), who runs a hair salon in the parlor of their home and disapproves of her daughter’s newfound interest in boys. When Alma’s free-spirited sister Ruby (Mizan Kirby) returns from Paris after a ten-year absence, the sisters clash over what constitutes the “proper” direction for Rainbow’s life. Alma’s Rainbow highlights a multi-layered Black women’s world where the characters live, love, and wrestle with what it means to exert and exercise their agency.

Box Office Results

Domestic

  Week 1
07/29-08/04
Week 2
08/05-08/11
Week 3
08/12-08/18
Week 4
08/19-08/25
Week 5
09/09-09/15
Week 6
09/23-09/29
Week 7-9
9/30-10/14
weekend 137212943011153471841738
cume 194442574702499853455529735158437351650173517351
  Weekend Weekly Locations  
Week Gross $ % Chg. Gross $ % Chg. # Chg. Per Theater
Average
1 | 7/29/2022-8/4/2022$1,372-$1,944-1-$1,944
2 | 8/5/2022-8/11/2022$1,294-5.7 %$2,31319 %32$771
3 | 8/12/2022-8/18/2022$301-76.7 %$445-80.8 %30$148
4 | 8/19/2022-8/25/2022$115-61.8 %$296-33.5 %1-2$296
5 | 9/9/2022-9/15/2022$347201.7 %$0-32
6 | 9/23/2022-9/29/2022$184-47 %$184-1-2$184
7 | 9/30/2022-10/6/2022$23025 %$31470.7 %21$157
8 | 10/7/2022-10/13/2022$658186.1 %$0-20
9 | 10/14/2022-10/20/2022$85029.2 %$850-1-1$850
  Total $7,351  

Total Includes Full Week Grosses for Weeks 1-9

Additional Details

  • Release Date: 7/29/2022

  • Technical Specs: Dolby SR Sound

  • Key Dates: 7/29/2022 - New York