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Tower Theater

Tower Theater

1 Screen, 200 Seats

321 Carrie Rex Avenue
Melba, ID 83641
USA

POST-THANKSGIVING WEEKEND IS NEVER IDEAL TIME TO LAUNCH EVENT FILMS, BUT BY NOT BOTHERING TO OPEN ANYTHING WIDE, DISTRIBUTORS ARE HURTING THEMSELVES & EXHIBITION. HAVING NOTHING NEW TO LURE MAINSTREAM AUDIENCE MEANS TICKET SALES WILL SLIDE SIGNIFICANTLY. WITH NO HIGH PROFILE WIDE RELEASES TO DRIVE ATTENDANCE & WITH HOLIDAY HOLDOVERS THAT DIDN'T BREAK BANK TO BEGIN WITH, DECEMBER WILL GET OFF TO BLAH BEGINNING. NONETHELESS, BOXOFFICE RECOVERY WILL SURVIVE ONE WEEKEND OF SELF-INFLICTED DAMAGE. ...

THIS WOULD HAVE BEEN PERFECT WEEKEND FOR STREAMERS TO DO SHORT THEATRICAL RUNS FOR SOME OF THEIR PRIME HOLIDAY SEASON CONTENT FROM A LIST FILMMAKERS -- LIKE THREE-PART DISNEY+ MINI-SERIES "THE BEATLES: GET BACK," FROM DIRECTORS PETER JACKSON ("LORD OF THE RINGS" TRILOGY) & MICHAEL LINDSAY-HOGG ("LET IT BE"). IT'S 91% FRESH WITH CRITICS & HAS 93% AUDIENCE SCORE ON ROTTEN TOMATOES. SERIES RUNS 7 HOURS 48 MINUTES NOW, BUT ORIGINALLY WAS TO HAVE BEEN 2-3 HOUR THEATRICAL FEATURE. COVID CHANGED PLAN TO RELEASE IT IN 2020 TO CELEBRATE 50TH ANNIVERSARY OF BEATLES' FINAL FILM, "LET IT BE," WHICH OPENED 5/13/1970 VIA UNITED ARTISTS. ...

"GET BACK" WOULD LIKELY HAVE MADE MAJOR BOXOFFICE IMPACT IN THEATRES GIVEN FABULOUS FAB FOUR FILM FOOTAGE & TREMENDOUS ONGOING INTEREST FROM BEATLES FANS WORLDWIDE. BUT PANDEMIC PUSHED BACK RELEASE & ULTIMATELY DISNEY+ BECAME DESTINATION FOR EXPANDED VERSION OF PROJECT WITH NO THEATRICAL PLAY. BETTER SOLUTION WOULD HAVE BEEN TO PLAY EPISODE ONE IN THEATRES OVER THANKSGIVING, ENHANCING PROJECT'S WANT-TO-SEE EVEN MORE THROUGH THEATRICAL MARKETING & MAKING IT ACCESSIBLE TO MANY MOVIEGOERS WHO DON'T HAVE DISNEY+ SUBSCRIPTIONS. EPISODES TWO & THREE COULD HAVE PLAYED ONLY ON DISNEY+. SUBSCRIBER SIGN-UPS WOULD LIKELY HAVE SOARED ONCE BEATLES FANS WERE HOOKED BY SEEING FIRST EPISODE ON BIG SCREEN. THAT EPISODE COULD HAVE MOVED TO DISNEY+ AFTER SHORT THEATRICAL RUN....

AMAZON PRIME HAS HIGH PROFILE MEGA-WATT MOVIE IN R RATED BIO-DRAMA "BEING THE RICARDOS," WHICH WILL PLAY LIMITED THEATRICAL RUN STARTING 12/10 BEFORE STREAMING 12/21. DIRECTED BY AARON SORKIN ("THE TRIAL OF THE CHICAGO SEVEN"), IT STARS NICOLE KIDMAN & JAVIER BARDEM AS LUCILLE BALL & DESI ARNAZ. JUST AS WITH "GET BACK" & BEATLES FANS, THERE'S HUGE FAN BASE THAT LOVES "LUCY" & WANTS TO SEE "RICARDOS." ...

INSTEAD OF STARTING SHORT THEATRICAL RUN 12/10 for "RICARDOS" HEAD-TO-HEAD WITH DISNEY/20TH'S STEVEN SPIELBERG MUSICAL REMAKE "WEST SIDE STORY," AMAZON COULD HAVE DOMINATED THIS WEEKEND. THERE'S BROAD AUDIENCE FOR "LUCY" BIO-FILM & NOT EVERYONE HAS AMAZON PRIME SUBSCRIPTION. WHY NOT GO AFTER THAT AUDIENCE WITH MORE THAN TOKEN THEATRICAL RUN? ...

ANOTHER FILM THAT COULD HAVE PUT THIS EMPTY WEEKEND TO GOOD USE IS SEARCHLIGHT'S R RATED CRIME DRAMA "NIGHTMARE ALLEY," FROM GUILLERMO DEL TORO, WHO WON BEST PICTURE & DIRECTING OSCARS IN 2017 FOR DRAMA "THE SHAPE OF WATER." INSTEAD OF OPENING 12/17 IN SHADOW OF SONY/MARVEL'S "SPIDER-MAN: NO WAY HOME," LAUNCHING 12/3 WOULD HAVE PUT MEDIA SPOTLIGHT ON DEL TORO. THAT COULD HAVE BEEN HELPFUL SINCE "ALLEY'S" ONLY 75% FRESH WITH CRITICS ON RT....

OSCAR BUZZ STARTING TO BUILD FOR DISNEY/20TH STUDIOS' PG-13 MUSICAL REMAKE "WEST SIDE STORY," DIRECTED BY STEVEN SPIELBERG. IT'S EMERGING AS BEST PICTURE/DIRECTING OSCAR CONTENDER. WHILE EARLY OSCAR CONVERSATION IS TYPICALLY DOMINATED BY SMALL INDIE DRAMAS THAT FILM FESTIVAL AUDIENCES HAVE BEEN APPLAUDING, STUDIO CONTENDERS LIKE "WSS" TEND TO SURFACE LATER IN SEASON AS THEY HIT THEATRES....

"WSS," OPENING 12/10, IS ALREADY 94% FRESH WITH CRITICS ON ROTTEN TOMATOES. ALTHOUGH IT'S NOT TRACKING GREAT RIGHT NOW, STRONG FINAL MARKETING PUSH + MEDIA FOCUS ON OPENING & SPIELBERG COULD GIVE IT OPENING WEEKEND BOOST. AVERAGE FIRST CHOICE SCORE NOW IS ONE POINT UNDER NORM. TOP DEMO: -25F (EQUAL TO NORM). TOP AGE GROUP: 21-24 (ONE POINT OVER NORM). ...

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BEING THE RICARDOS

BEING THE RICARDOS

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