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Fox Theatre

Fox Theatre

3 Screens, 729 Seats

514 Center Street
Taft, CA 93268
USA

EXHIBITORS ARE ON TRACK FOR ANOTHER WINNING WEEKEND AS WB/LEGENDARY'S PG-13 SCI-FI ADVENTURE "DUNE" OPENS FRIDAY AT ABOUT 4,100 THEATRES. EXHIBITORS ARE PROJECTING $35-37M, BUT HOLLYWOOD HANDICAPPERS ARE THINKING $30-35M/DOM + $40M/INT. DIRECTED BY DENIS VILLENEUVE ("ARRIVAL"), IT'S NEW TAKE ON FRANK HERBERT'S CLASSIC 1965 SCI-FI NOVEL -- NOT REMAKE OF 1984 VERSION DIRECTED BY DAVID LYNCH THAT ONLY DID $30.9M/DOM....

COULD BE "DUNE" WINDS UP OVER-PERFORMING AS "HALLOWEEN KILLS" DID LAST WEEKEND & "NO TIME TO DIE" DID PRIOR WEEKEND, BUT IT FACES COMPETITION FOR OLDER ADULT AUDIENCE FROM DAY & DATE STREAMING ON HBO MAX. SCI-FI TYPICALLY PLAYS BEST TO ADULT MEN, WHICH IS WHAT TRACKING SHOWS FOR "DUNE." AUDIENCE IS HEAVILY MALE. AVERAGE FIRST CHOICE SCORE FOR +25M IS 5 POINTS OVER NORM. WHAT'S HOPEFUL IS THAT BEST TRACKING AGE GROUPS ARE: 21-24 AT 3 POINTS OVER NORM & 45-54 GROUP ALMOST AS GOOD AT 2 POINTS OVER NORM....

"DUNE'S" YOUNGER APPEAL IS ENCOURAGING SINCE +45 MOVIEGOERS ARE THOSE WHO MIGHT OPT TO STAY HOME AND STREAM IT. VILLENEUVE'S CASTING OF YOUNGER STARS LIKE TIMOTHÉE CHALAMET, REBECCA FERGUSON & ZENDAYA WAS SMART MOVE THAT COULD MAKE DIFFERENCE NOW. YOUNGER DEMO WILL ALSO BE MORE APT TO WANT TO SEE "DUNE" IN IMAX, AS IT WAS FILMED TO BE SEEN, OR ON PREMIUM LARGE FORMAT SCREENS....

ALSO ARRIVING FRIDAY IS DISNEY/20TH CENTURY'S PG ANIMATED COMEDY ADVENTURE "RON'S GONE WRONG" AT ABOUT 3,550 LOCATIONS. EXHIBITORS ARE ESTIMATING $7-9M. MEDIA ANALYSTS ARE CITING HOPES FOR $10M, WHICH SOUNDS OPTIMISTIC -- BUT IF MOMS WITH KIDS SHOW UP IT COULD HAPPEN. UNFORTUNATELY, TRACKING'S NOT SHOWING GOOD FIRST CHOICE SCORES FROM +25F (5 POINTS UNDER NORM). -25M & -25F DEMOS ARE TIED -- BUT THEY'RE BOTH 3 POINTS UNDER NORM....

WITH AWARDS SEASON FAST APPROACHING, NETFLIX HAS HIGH PROFILE BOOST AHEAD FOR JANE CAMPION DRAMA "THE POWER OF THE DOG." CAMPION WILL GET DIRECTING TRIBUTE AT GOTHAM AWARDS CEREMONY 11/29 AT NEW YORK'S CIPRIANI WALL STREET. CAMPION WON PALME D'OR AT 1993 CANNES FILM FESTIVAL FOR "THE PIANO," WHICH IN 1994 ALSO BROUGHT HER DGA NOM & OSCAR DIRECTING NOM + OSCAR WIN FOR ORIGINAL SCREENPLAY. SHE JUST RECEIVED SILVER LION AT VENICE FILM FESTIVAL IN AUGUST FOR DIRECTING "DOG," STARRING BENEDICT CUMBERBATCH & KIRSTEN DUNST. "DOG" STARTS LIMITED THEATRICAL RUN 11/17 & STREAMS FROM 12/1....

FILMS NOMINATED FOR GOTHAM AWARDS MUST HAVE PRODUCTION BUDGETS NO HIGHER THAN $35M. BEST FEATURE NOMINEES JUST ANNOUNCED: A24'S "THE GREEN KNIGHT," DIRECTED BY DAVID LOWERY; NETFLIX'S "THE LOST DAUGHTER," DIRECTED BY MAGGIE GYLLENHAAL; NETFLIX'S "PASSING," DIRECTED BY REBECCA HALL; NEON'S "PIG," DIRECTED BY MICHAEL SARNOSKI; AND "TEST PATTERN," DIRECTED BY SHATARA MICHELLE FORD....

DISNEY/MARVEL'S "ETERNALS" STANDS OUT AS SIZZLING HOT ON TRACKING WITH AVERAGE FIRST CHOICE SCORES 6 POINTS OVER NORM TWO WEEKS OUT. LOOKING AT AGE DEMOS, TOP FIRST CHOICE GROUP IS 25-34 (9 POINTS OVER NORM). NEXT BEST: 45-54 (8 POINTS OVER NORM)....

"ETERNALS" COULD BE FIRST MARVEL TITLE TO GET SERIOUS OSCAR CONSIDERATION. DIRECTOR CHLOE ZHAO'S "NOMADLAND" HAD SIX OSCAR NOMS IN 2021, INCLUDING BEST PICTURE & DIRECTING WINS. POTENTIAL BEHIND-CAMERA CATEGORIES FOR "ETERNALS" NOMS: PICTURE, DIRECTING, ADAPTED SCREENPLAY (ZHAO, PATRICK BURLEIGH, RYAN FIRPO), SCORE (RAMIN DJAWADI), CINEMATOGRAPHY (BEN DAVIS) & FILM EDITING (DYLAN TICHENOR)....

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