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Athens Theatre

Athens Theatre

1 Screen, 1138 Seats

124 N. Florida Avenue
DeLand, FL 32720
USA

WITH "DUNE" ON DECK & "ETERNALS" ON HORIZON, BOXOFFICE RECOVERY SHOULD CONTINUE UNINTERRUPTED. TRACKING SHOWS WB/LEGENDARY'S SCI-FI ADVENTURE "DUNE," OPENING 10/22, FROM DIRECTOR DENIS VILLENEUVE ("ARRIVAL"). "DUNE'S" STRONGEST FIRST CHOICE APPEAL IS TO +25M (5 POINTS OVER NORM). NEXT BEST DEMO: -25M & -25F ARE TIED (EACH 1 POINT OVER NORM). WITH UNFORTUNATE DAY & DATE STREAMING ON HBO MAX, "DUNE" COULD SEE SOME OF ITS OLDER CROWD SIPHONED OFF....

LOOKING CLOSER AT FIRST CHOICE AGE DEMOS, BEST TRACKING IS 21-24 GROUP (5 POINTS OVER NORM). NEXT BEST: 45-54 GROUP (3 POINTS OVER NORM). GOOD TO SEE "DUNE'S" NOT TOTALLY DEPENDENT ON +45 MOVIEGOERS. HELPFUL GIVEN MEDIA'S ONGOING WORRIES ABOUT OLDER ADULTS RESUMING MOVIEGOING -- ALTHOUGH SUCCESS OF "NO TIME TO DIE" REFLECTS +45 MOVIEGOERS DOING JUST THAT. LIKELY REASON FOR "DUNE'S" YOUNGER APPEAL: CASTING OF POPULAR YOUNG STARS LIKE TIMOTHÉE CHALAMET & REBECCA FERGUSON....

DISNEY/MARVEL'S "ETERNALS" IS ALREADY SPARKING BUZZ ABOUT 11/5 LAUNCH IN $100M RANGE. GOOD NEWS IS IT'S OPENING ONLY IN THEATRES. DEFINITE INTEREST TRACKING IS THROUGH ROOF -- 50% OR MORE FOR ALL FOUR MARKETING QUADRANTS. AVERAGE DEFINITE INTEREST SCORE: 17 POINTS OVER NORM. TOP DEMO: +25M (24 POINTS OVER NORM). NEXT BEST DEMO: -25F (16 POINTS OVER NORM)....

BOTH "DUNE" & "ETERNALS" SHOULD HAVE ENHANCED APPEAL TO ADULT MOVIEGOERS BECAUSE BOTH ARE POTENTIAL AWARDS CONTENDERS. "DUNE" DIRECTOR DENIS VILLENEUVE'S SCI-FI ADVENTURE "ARRIVAL," STARRING AMY ADAMS & JEREMY RENNER, HAD EIGHT OSCAR NOMS IN 2017, INCLUDING FOR BEST PICTURE & DIRECTING. AMONG LIKELY BEHIND-CAMERA CATEGORIES FOR "DUNE" NOMS: PICTURE, DIRECTING, ADAPTED SCREENPLAY (JON SPAIHTS, VILLENEUVE, ERIC ROTH), SCORE (HANS ZIMMER), CINEMATOGRAPHY (GREIG FRASER) & FILM EDITING (JOE WALKER)....

"ETERNALS" DIRECTOR CHLOE ZHAO'S "NOMADLAND" HAD SIX OSCAR NOMS IN 2021, INCLUDING BEST PICTURE & DIRECTING WINS. AMONG LIKELY BEHIND-CAMERA CATEGORIES FOR "ETERNALS" NOMS: PICTURE, DIRECTING, ADAPTED SCREENPLAY (ZHAO, PATRICK BURLEIGH, RYAN FIRPO), SCORE (RAMIN DJAWADI), CINEMATOGRAPHY (BEN DAVIS) & FILM EDITING (DYLAN TICHENOR)....

STRONG STREAMING PREMIERE FOR THIRD SEASON OF "SUCCESSION" ON HBO & HBO MAX IS ALSO GOOD NEWS FOR EXHIBITORS BECAUSE IT HAMMERS HOME THAT IT'S ORIGINAL SERIES -- NOT DAY & DATE THEATRICAL MOVIES -- THAT WORK BEST WITH STREAMING SUBSCRIBERS. "SUCCESSION" DEBUTED TO 1.4M VIEWERS ACROSS HBO PLATFORMS, UP 13% FROM SEASON 2 PREMIERE & UP 21% VS. SEASON 2 FINALE....

"DUEL" TO BOXOFFICE DEATH -- RIDLEY SCOTT'S "THE LAST DUEL" OPENED VIA DISNEY/20TH CENTURY TO $4.8M DESPITE GREAT FILMMAKING CREDENTIALS & STUDIO'S SOLID MARKETING SPEND. DIRECTED BY RIDLEY SCOTT ("GLADIATOR," "THELMA & LOUISE," "BLADE RUNNER"), IT STARS MATT DAMON, ADAM DRIVER, JODIE COMER & BEN AFFLECK. CRITICS DIDN'T KILL "DUEL" -- THEY WERE 86% FRESH ON ROTTEN TOMATOES, BUT THAT DIDN'T SELL TICKETS. RT AUDIENCE SCORE WAS 79%, WHICH WOULD TYPICALLY MEAN OKAY WORD OF MOUTH. BETTER YET, "DUEL" DIDN'T STREAM DAY & DATE. THAT DIDN'T HELP EITHER. MOVIEGOERS JUST DIDN'T WANT TO SEE KNIGHTS IN ARMOR PERIOD PIECE DRAMA....

LUCKILY FOR SCOTT, HE'S GOT ANOTHER FILM HITTING THEATRES VERY SOON AND THIS ONE'S ALREADY SHAPING UP AS LIKELY WINNER -- MGM/BRON'S R RATED CRIME THRILLER "HOUSE OF GUCCI," OPENING 11/24 FOR THANKSGIVING. THERE'S PRE-OPENING BUZZ FOR ALL-STAR CAST: LADY GAGA, ADAM DRIVER, JARED LETO, JEREMY IRONS & AL PACINO. "GUCCI" SHOULD ALSO HAVE OSCAR NOMS POTENTIAL FOR BEST PICTURE, DIRECTING & ACTING CATEGORIES....

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