Last week, Disney announced that its Disney+ streaming service surpassed 100M subscribers, having reached this milestone only 16 months after its launch in November 2019. Disney joins an exclusive club at the top tier of the streaming universe, with only Netflix and Amazon having more subscribers and each taken a much longer period of time to get there. One of Disney’s key strengths is its wealth of name-brand franchises which include Marvel, Star Wars/LucasFilm, Pixar and Disney Animation. Each brand has its own devoted fan base that is eager to re-watch classic titles from the library as well as a regular output of spin-offs and new productions from the studio. While all streaming services have benefited from consumers being home-bound during the pandemic, Disney has positioned itself to benefit the most from the skyrocketing growth in on-line entertainment.
See also: The pandemic sped the shift to digital media (Axios)