After holding up relatively well through much of 2020, the European theatrical market is currently in an even more precarious state than the U.S., with many European countries in lockdown once again as the rollout of COVID vaccines has sputtered and a fourth wave of infections hits Europe. In the UK, the current ban on theatre operations is scheduled to be lifted on May 17th and exhibitors are planning for the return of moviegoers. The Guardian reported that Curzon, a mid-size exhibitor with 21 cinemas throughout the country, is considering a plan to schedule separate screenings based on vaccination status of the audience who attends, as one way to reassure customers. However, this approach seems to be fraught with complications. Some feel that such a policy would put an undue burden on theatre staff to monitor and enforce compliance. Others have commented that it could discriminate against people who are not able or willing to get the vaccine. Even Prime Minister Boris Johnson has weighed in, suggesting that restaurants, bars and cinemas should consider these measures as a means to encourage people to venture out in public once again.
See also: UK Cinema Owners Firmly Against Use Of Covid Vaccine Certificates (Deadline)