By now, the HFPA knows who their friends are – nobody.
Actually, they’ll have less than nobody when people realize how widespread the economic falloff will be with 2022’s Golden Globes on hiatus.
We don’t know if NBC will still have to pay its annual fee of reportedly $60M (through 2028) to HFPA & Dick Clark Productions. But not having a show means HFPA’s not renting the Beverly Hilton’s ballroom & other facilities during pre-GG week. BH will lose more revenue since affluent movie fans have for years booked rooms in order to hang out in the lobby during the show and watch the red-carpet action from their balconies.
There also won’t be any need for party planners, florists, food, wine & spirits or security. And with no awards (pictured – 2017’s big winner LA LA LAND), no need for studios to fly in stars or for invitees to pay babysitters, hire limos, buy gowns or get their hair, makeup & nails done.
L.A. restaurants won’t be paid for pre-GG events. Awards marketers will have less marketing to do. And the media that run all those GG ads will wind up with so much unsold time or space that they just might start hoping GG returns in 2023.