Wisconsin-based Marcus Corporation is North America’s 4th largest exhibitor, with Marcus Theatres operating 1,097 movie screens at 89 cinemas across 10 U.S. states. The company also maintains substantial operations in hospitality, with Marcus Hotels & Resorts owning or managing 20 properties with over 5,000 guest rooms. Unfortunately, both moviegoing and travel were severely curtailed by the COVID-19 pandemic, though the company appears to have weathered the storm and is looking forward to a robust recovery in both businesses.
The Wisconsin State Journal interviewed company CEO Greg Marcus, who spoke about the recovery of both the hotel and exhibition businesses, including improvements to the moviegoing experience, particularly in the area of using technology to streamline the purchase of tickets and concessions when visiting the theatre.
Interviewer: So long term looks good for your company?
Greg Marcus: At the end of the day, people want to be together. They want to travel, they want to get away, they want to be with other people. It’s just the human condition. Watching a movie in a theater isn’t like watching a movie at home.