Word of mouth is critically important when it comes to selling movie tickets as BLACK WIDOW’s doing right now.
Clearly, BW (pictured) is a people pleaser. You can see this from its Rotten Tomatoes scores — 80% from critics, who rarely love anything mainstream, but 92% from audiences. That moviegoer buzz is what really matters for a film like BW. It typically translates into box office legs as the first fans to see it spread the word.
What’s particularly good about BW’s audience strength is that it’s not just going to give it long legs, but it also will be a shot in the arm for exhibitors. That’s because one of the absolutely best ways to get people to go back to the movies is for them to hear from friends that they just had a safe & enjoyable time doing so.
Positive WOM about the new moviegoing experience will influence people to return who haven’t done so yet but are starting to think about it now that blockbuster movies are back. That demo is likely to be +35 men & women, a more cautious group than the -35 crowd that raced back to theatres as soon as they reopened. Look for WOM to help keep the summer box office recovery going.