Great movie marketing ideas typically come from distributors, but AMC just scored an exhibition touchdown with plans for retail sales of its signature popcorn.
It’s the type of brilliant marketing idea that leaves you wondering why someone didn’t think of it sooner. When the first “AMC Theatres Perfectly Popcorn” sales start next year in U.S. malls, consumers will likely want to try it. They’ve enjoyed it in theatres for years and snacking on it at home should put them in a moviegoing mood.
Credit AMC and its CEO Adam Aron with understanding how closely fresh hot buttered popcorn is tied to the moviegoing experience. Audiences also enjoy candy, soda & concession stand foods, but they can buy the exact same items in stores. But popcorn sold in bags at supermarkets or for microwaving at home isn’t the same as what’s popped in cinemas.
The fresh popcorn aroma that hits you entering a theatre lobby is part of what makes moviegoing special. Families devour tubs of popcorn while sharing the fun of seeing movies on the big screen. Being able to enjoy the same tasty stuff at home should make popcorn retailing a tasty new revenue stream for AMC.